Backdrop

Backdrop,
on Aisle End-Cap …

Backdrop

n. A raised, shallow, and slightly tilted shelving area behind and above a FAST-WALL, EVZ or END-CAP DISPLAY were additional amounts of the ON-SALE PRODUCT are STACKED as a curtain to create an eye-catching background for a SIGN. Also, SHADOW BOX.

NOTE: Lightweight ITEMS, like cereal BOXES may be STACKED for the full height of the Backdrop. Heavy ITEMS like the cans in the photo at right, are often STACKED on a series of special, narrow metal SHELVES that may be inserted into the slots between the slats of the Backdrop surface.